Hiring demand for gig workers continues to grow at a rapid pace in the post-pandemic employment market, with the highest demand being recorded for sales and marketing roles, the first edition of the Taskmo Gig Index (TGI) has revealed.
TGI, from Taskmo, an on-demand gig talent discovery platform, is a tool to measure the demand and supply for gig work across India and this report details trends for the period between Jan 1-May 31.
WFH (Work from Home) / Remote Work
As per the TGI, The number of active gig workers registered on the platform in May is 60,000, marking a 15.38% growth in the workforce joining the gig economy compared to the previous month. Additionally, the Index reflects a 50% growth in active gig workers on the platform in the past five months.
GIG Workers
It is also promising that top recruiters have strengthened their roots across Tier-2 and Tier-3 cities such as Pondicherry, Mirzapur, Patna, Jabalpur, and Kanpur, which are picking up their way to gig jobs. In contrast, metro cities continue to maintain the growth momentum for gig workers.
Taskmo witnessed a surge in demand for gig workers across Quick commerce (300%), Health tech (250%), Fintech (200%), and E-commerce (198%) sectors.
Millennials and Gen Z (19-25 years) make up 48% of the gig workforce today indicating that the youth in India are rapidly moving towards freelancing and gig jobs with a preference for flexible work schedules. The age group of 26-40 years hold a 32% share in the gig economy, while gig workers in the age group of 41-60 make up only 20% of the overall pie.
Furthermore, while women consist of only 28% of this segment, gig continues to be a flexible model of work for India’s working women.
Source : The Economics Time
